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overview › December 6, 2012

Aus ORTHOPÄDIE + REHA-TECHNIK wird OTWorld

ORTHOPÄDIE + REHA-TECHNIK becomes OTWorld

A major milestone in positioning the worlds leading Trade Show and Congress at national and international level: ORTHOPÄDIE + REHA-TECHNIK will now be known as OTWorld.

At the exhibitors advisory board meeting of ORTHOPÄDIE + REHA-TECHNIK on 5 December 2012, the German Association of Orthopaedic Technology (Bundesinnungsverband für Orthopädie-Technik, BIV-OT) as notional sponsor, Leipziger Messe GmbH as organizers of the International Trade Show and Confairmed GmbH as organizers of the World Congress announced a major milestone in positioning the worlds leading Trade Show and Congress at national and international level: ORTHOPÄDIE + REHA-TECHNIK will now be known as OTWorld.

The continuing growth in exhibitor and visitor numbers, the increasing product range and the bringing together of trade associations and professions in the trade fair and congress has made this the no. 1 event in the sector.

Even more important is the creation of a clear brand profile reflecting the brand image of the event. "The new brand name brings our image in print and online up-to-date, in line with a dynamic, innovative sector," states Klaus-Jürgen Lotz, President of the German Association of Orthopaedic Technology (BIV-OT).

OTWorld combines the product areas of compression therapy, orthotics, prosthetics, orthopaedic footwear technology, podiatry and rehabilitation technology to provide an all-encompassing brand name which will also allow the product range to be expanded strategically at any time.

OTWorld still sees itself as the industry meeting point for orthopaedic technology, orthopaedic footwear technology, health care suppliers and rehabilitation technology. Martin Buhl-Wagner, spokesman for the board of management of Leipziger Messe, stresses, “In its concept the event is still the leading forum for the whole field of rehabilitation, and is aimed at technicians, doctors and physiotherapists”.

OTWorld brings together both national and international partners from industry, science and service providers as well as the different disciplines within the field of rehabilitation involved in patient care.

“OTWorld is where professionals and the industry, doctors and orthopaedic technicians can talk to one another and combine their experience and knowhow. So being multidisciplinary and international is still key to the event brand,” says Georg Blome, Managing Director of Confairmed GmbH.

Online, OTWorld will gradually become established following a comprehensive re-launch. It will be seen as an impressive national and international platform for exchanging knowledge and presenting products. Bringing the trade show and congress together on a single platform online means that users can see the full spectrum of the event and interact with the content. In particular, it reveals the processes involved in ensuring that the worlds leading trade show and congress are a successful, top calibre event. It follows the results of the programme committee, exhibitors advisory board and meetings of professional groups concerning the special shows throughout the year and provides an insight into how preparations are progressing.

In re-launching the brand, the partners see the basis for consolidating and successfully developing the events exceptional position worldwide.

OTWorld takes place from 13 to 16 May 2014, with the trade show and congress running concurrently.

Contact
Kirsten Abel
abel @ biv-ot.org

Author
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Kirsten Abel

Phone: +49 (231) 557050-27
Email: abel @ ot-forum.de

Author
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Georg Blome

Phone: 0231/55705081
Email: blome @ confairmed.de